BRAND CONTENT

I offer brand content services to companies and organizations that want to tell their stories in compelling ways and engage their audiences. What do I mean by brand content services? Here are a few examples:

Contribute feature articles and blog posts under my own byline to clients’ websites
Ghostwrite thought leadership articles and blog posts on behalf of business executives and startup founders. Topics include AI, fintech, alternative investing, Big Data, mobile strategies, and automation. These pieces appear on Entrepreneur, Harvard Business Review, Quartz, Barron’s, Inc., and a number of niche industry publications.
Produce print and web features for brand initiatives, such as annual publications and event promotions. An example of this includes a two-part editorial package I created for Foreign Policy magazine and the Embassy of Japan in Washington, D.C. The package highlighted U.S.-Japanese business relationships and environmental initiatives.
Write ebooks and whitepapers for the purposes of thought leadership, lead generation, and audience education

You can see samples of my brand content writing below.

caseyhynes_xx4q1p 2018-03-15T14:03:28+00:00

Large factory with smoke plumes rising from it

Combating Climate Change: A Global Commitment // Foreign Policy

In Japan, climate action isn’t only about policy—it’s personal.

caseyhynes_xx4q1p 2018-03-15T13:54:41+00:00

Asian man using an Apple laptop and wearing large black headphones

Are You Protecting Your Data? // Nationwide Building Society

Although cyberattacks are on the rise, there are measures we can take to protect ourselves.

caseyhynes_xx4q1p 2018-03-15T13:38:25+00:00

Woman's hand with fingernails painted a glittery pink using a smartphone

How Could Tech Help You Achieve Your Financial Goals? // Nationwide Building Society

Personal finance software programs enable you to track all your expenditures in one place so you can see your biggest expenses and spot areas where you can improve your behaviour.

caseyhynes_xx4q1p 2018-03-15T12:44:22+00:00

What Are Cryptocurrencies? // Nationwide Building Society

We've experienced the advent of many new technologies in the past decade, but perhaps none has been as controversial (or confounding) as cryptocurrencies.

caseyhynes_xx4q1p 2018-03-15T11:24:41+00:00

Woman's face lit with blue and green lights

Could Fintech And Artificial Intelligence Help Us Make Better Financial Decisions? // Nationwide Building Society

Whenever you're tempted to spring for another round of drinks or to take advantage of a Topshop sale, your AI buddy might ping you to ask whether you really want to do that.

caseyhynes_xx4q1p 2018-03-15T11:13:04+00:00

E-mortgages Are Changing The Industry – When They Have A Human Touch // Nationwide Building Society

Electronic mortgage services are expected to revolutionise the home-ownership industry.

caseyhynes_xx4q1p 2018-03-12T22:09:42+00:00

What Is A Blockchain? // Nationwide Building Society

A blockchain is a distributed ledger, which means transactions are recorded and encrypted across a network of thousands of computers.

caseyhynes_xx4q1p 2018-03-12T21:55:31+00:00

Group Of Friends Taking Part In Book Club At Home

Affordable Ways to Beat the Winter Blues // KeyBank

There are plenty of fun and affordable ways to beat the winter blues indoors and bond with family and friends while you're at it.

caseyhynes_xx4q1p 2018-03-15T14:05:28+00:00

Men installing Camry hybrid batteries in Yellowstone National Park

Supercharging the U.S. Power Supply // Foreign Policy

Japanese corporations have become leaders in green energy storage technologies and are partnering with U.S. companies to create sustainable power solutions across the country.

caseyhynes_xx4q1p 2018-03-11T17:33:53+00:00

Here’s What Your Airfare Actually Buys // KeyBank

Cheap ticket prices are enticing, but they can also be deceptive.

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